You and your financial advisor have created a portfolio designed to support your financial goals. But sometimes life happens. Markets go up, and down. You hear the Joneses next door or your co-workers are getting better returns and you think you could too if you do something. Here’s the thing though. Doing something may be the wrong thing. Doing something may take you off track especially when the something doesn’t align with your recommended investment strategy.
So when markets decline—because they will—remember that your portfolio was already built to help weather those changes over the long term. Those investors that stayed the course after the 2008 crash with well-diversified portfolios that were rebalanced when needed, typically did better than those who cashed out and came back a year later.
Sometimes people think they can time the market—getting out of stocks and getting into cash and bonds—at just the right time. The problem with trying to time the market is you never really know when you are at the highest high or the lowest low. You could guess correctly and get a better return, or you could guess incorrectly and come out with a lower return than if you had just stuck to your portfolio design—the portfolio that you and your advisor created together designed to support your financial goals.
When you hear the Jones’ next door are getting better returns—maybe they are, and maybe they aren’t. But you should remember their goals or how much they started with may be different. They may need a more aggressive strategy which means higher risk. If that works for them, great. They may have more time to recover from market downturns. But using their investment strategy to build your portfolio may put your goals at risk. You need to remember your portfolio is crafted for you, and what you need.
Which is not to say that you need to settle. Edward Jones assesses the market and looks for opportunities that align with your investment strategy; opportunities that we expect can potentially deliver even better returns while balancing your portfolio’s risk. And when we find them, we can help you take advantage of those opportunities in your portfolio. So the next time the Jones’ tell you about their hot new stock and their great returns, congratulate them and smile, knowing that you already have a portfolio designed to help get you to your goals.
The best thing you can do when life is happening or markets change? Unless your goals or circumstances have changed, stick with your investment strategy. And if you’re not sure, call your financial advisor. Edward Jones has seen plenty of ups and downs, and we can support you through all of them. And those Joneses? Don’t worry about them. When it comes to investing, you’ve got Edward Jones.