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Lena Haas

Principal, Head of Wealth Management Advice and Solutions

    At A Glance

    • Joined Edward Jones in 2017
    • Enterprise Leadership Team Member
    • Named an Edward Jones principal in 2018

    Lena Haas leads Wealth Management Advice and Solutions at Edward Jones, which equips the firm's branch teams with advice, financial planning tools, products and services to guide clients and their families and make a positive impact on their lives. Lena serves on the Enterprise Leadership Team, which is responsible for providing advice and counsel to the managing partner in helping the firm grow its impact and create value for clients, colleagues and communities today and in the future. She also serves on the Board of Trustees of the Edward Jones Money Market Fund and Bridge Builder Trust.

    Lena joined Edward Jones in November 2017 to lead the firm's Banking and Trust areas and subsequently expanded her leadership to the Investment Advisory and Products areas. In 2022, she became head of the Wealth Management Advice and Solutions division. Lena was named an Edward Jones principal in January 2018.

    Lena helps support the firm's commitment to diversity, equity and inclusion by serving as the senior executive sponsor for Latinx/Hispanic Business Resource Group. She also represents the firm on the SIFMA Private Client Committee.

    Prior to joining Edward Jones, Lena was a senior vice president with E*TRADE Financial, where she led the Wealth Management business and served as president of E*TRADE Capital Management. Before joining E*TRADE, Lena held a variety of leadership roles at Bank of America Merrill Lynch and Fidelity Investments.

    Lena earned a bachelor’s degree from Tufts University in Boston and an MBA from Harvard Business School. She has also completed Kellogg School of Management Women’s Senior Leadership program.

    Lena and her husband, Bjorn, live in St. Louis with their two sons, Andrew and Daniel. Lena is passionate about bringing art to the community and serves on the board of Craft Alliance.

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