Edward Jones Named Official Wealth Management Partner of Carolina Basketball in Four-Year Agreement

Partnership creates meaningful opportunities to connect with clients, communities and fans through Carolina Basketball

Key takeaways

• The four-year partnership, first announced in June, names Edward Jones the Official Wealth Management Partner of Carolina Basketball.
• The partnership is focused on Edward Jones and Carolina Basketball’s shared commitment to teamwork, leadership and community.
• Edward Jones engages Carolina fans, clients and communities through experiences that celebrate the traditions and connections that make college basketball meaningful.
• The partnership brings branding, advertising and fan engagement to both the Smith Center and Carmichael Arena.

ST. LOUIS, Mo., October 16, 2026 – Edward Jones and Carolina Basketball's four-year partnership tips off this weekend alongside the 2026-27 basketball season. The sponsorship, first announced in June, named Edward Jones the Official Wealth Management Partner of Carolina Basketball and includes a branded presence at both men’s games at the Smith Center and women’s games at Carmichael Arena, opportunities to engage with student-athletes and experiences designed to strengthen connections throughout the fan base.

The partnership connects Edward Jones with one of the most recognized and tradition-rich programs in college athletics while creating opportunities to engage clients, communities and fans through the experiences and traditions that bring people together. The financial services firm, home to more than 20,000 financial advisors, serving clients in every community across the U.S., believes it can deepen relationships and help more people access the personalized financial advice needed to build greater financial confidence.

“Whether it’s Carolina basketball, homecoming weekends in Chapel Hill, gathering with friends and family, or creating lasting memories, at Edward Jones, we know these are the moments that matter,” said Hema Widhani, Principal and Chief Brand, Experience and Marketing Officer at Edward Jones. "With more than 650 offices in North Carolina alone, serving thousands of clients, our branch teams are deep in the Carolina fan base. We’re proud to partner with a historic program that reflects the values of teamwork, connection and community while helping multiple generations access trusted advice, build confidence in their financial futures and pursue lives rich in meaning and purpose.”

“What stood out to us in this partnership was the shared commitment to community and connection,” said UNC Athletics Director Steve Newmark. “Carolina Basketball has the unique ability to bring fans, families and alumni together, and Edward Jones understands the importance of being present in the communities it serves. We're excited to work together to create meaningful experiences for our fans while strengthening the connections that make Carolina Basketball such a special part of the community.”

Edward Jones and Carolina Basketball will also collaborate on original content throughout the season across digital, social and broadcast platforms.

Additional details on Edward Jones’ presence throughout the 2026-27 season, including further content and community initiatives, will be shared as the year progresses.

This partnership was facilitated in collaboration with Learfield’s Tar Heel Sports Properties, the exclusive media rightsholder for Carolina Athletics, and the Learfield corporate partnership team.

Carolina Basketball is not a client of Edward Jones. The program was compensated for this endorsement. For more information, visit www.edwardjones.com/us-en/sponsorships/disclosures.