Edward Jones Kicks Off Four-Year Partnership with Oregon Athletics as the Official Wealth Management Partner

The partnership launches with the Ducks' Sept. 5 home opener and includes financial education and community engagement initiatives throughout the year

Key takeaways

  • Edward Jones is the title sponsor of the University of Oregon's Sept. 5 season-opening football game against Boise State, the first public moment in a four-year exclusive partnership naming the firm the Official Wealth Management Partner of Oregon Athletics.
  • The partnership extends well beyond football, spanning men's and women's basketball, baseball, softball, volleyball and track and field.
  • The collaboration reflects Edward Jones' commitment to helping student-athletes navigate the evolving landscape of college athletics through education, resources, community investment and guidance rooted in the firm's expertise helping people and business owners manage important life transitions.

ST. LOUIS, Mo., Sept. 2, 2026 — As the University of Oregon opens its football season against Boise State on Sept. 5, Edward Jones will kick off its four-year partnership with Oregon Athletics focused on financial education and student-athlete support initiatives as its Official Wealth Management Partner. The firm will serve as the title sponsor of the game, bringing the partnership to life for Duck fans both in-stadium and across digital channels, creating meaningful connections with the Oregon community.

The relationship spans football, men's and women's basketball, baseball, softball, volleyball and track and field, and features initiatives that will connect with student-athletes, fans and the broader Duck community throughout the year. The collaboration will center on a series of financial education workshops open to students and athletes across the athletic department, equipping a generation of athletes to navigate an entirely new era of income and opportunity.

“College athletics creates a sense of belonging that extends far beyond the competition itself – it brings together students, alumni, families and entire communities around shared experiences and traditions,” said Hema Widhani, Principal and Chief Brand, Experience and Marketing Officer at Edward Jones. “That focus on connection is deeply aligned with Edward Jones' purpose of partnering for positive impact. We're proud to support Oregon Athletics while helping student-athletes gain financial knowledge and confidence that can serve them long after their playing careers end.”

"Edward Jones is a first-class organization and an industry leader, and this is a truly integrated partnership with a company that understands the importance of education and has made a significant investment in Oregon Athletics and Duck student-athletes," Oregon Director of Athletics Rob Mullens said. "Robust financial literacy programming is at the center of this partnership, and it will benefit UO student-athletes and our sport programs for years to come."

Fans will see Edward Jones' presence throughout Autzen Stadium starting on Sept. 5 and continuing all season long, including the firm’s logo at each 25-yard line, field-level LED exposure and videoboard features. In addition, for the home opener there will be pre-game and half-time PA announcements and rally towels given out to all attendees. As part of the partnership, the "Autzen Suite Level Presented by Edward Jones" will provide year-round visibility and brand presence, complemented by season-long visibility across Oregon football and basketball broadcasts, digital advertising and Oregon's social media channels, including a branded social media video series planned throughout the year.

Additional details on Edward Jones' presence at Oregon basketball games and future activations will be shared as the athletic year progresses.

The University of Oregon is not a client of Edward Jones. The university was compensated for these endorsements. For more information, visit www.edwardjones.com/us-en/sponsorships/disclosures.

About Edward Jones

Edward Jones is a leading financial services firm serving clients across North America, with operations in the United States and Canada. It ranked No. 1 for advised investor satisfaction among 23 wealth management firms in the JD Power 2026 U.S. Investor Satisfaction Study*. More than 20,000 financial advisors serve over 9 million clients, with $2.6 trillion in client assets under care as of June 26, 2026. Edward Jones' purpose is to partner for positive impact to improve the lives of its clients and colleagues, and together, better our communities and society. Through the dedication of the firm's approximately 55,000 associates and our branch presence in 68% of U.S. counties and all Canadian provinces, Edward Jones is committed to helping improve the financial fulfillment for tens of millions of long-term investors across North America by providing comprehensive, personalized planning and professional advice. The Edward Jones website is at www.edwardjones.com, and its recruiting website is www.careers.edwardjones.com. Member SIPC.

*2026 JD Power U.S. Full Service Investor Satisfaction Study among Wealth Management Firms for Advised Investor Satisfaction, published March 2026, data as of January 2026. Compensation provided for using, not obtaining, the ranking.