Edward Jones Announces College Sports Sponsorships with Duke, UNC and Oregon

Sponsorships aim to boost brand visibility, strengthen client connections and support financial education

Key takeaways

  • The sponsorship includes men’s and women’s basketball at Duke and UNC, plus football, basketball and Olympic sports at Oregon.
  • The sponsorships will support financial education and help deepen community connections.
  • Edward Jones will hold wealth management category exclusivity across all three schools.

ST. LOUIS, June 30, 2026 — Edward Jones today announced three new sponsorships with Duke University, the University of North Carolina and the University of Oregon. These relationships reinforce the firm’s commitment to broadening its reach and connecting with multiple generations of investors who can benefit from offerings designed to support their financial goals and long-term success. They also reflect Edward Jones’ belief in the power of multigenerational moments, allowing the firm to be present in meaningful experiences that clients and their families share.

The sponsorships include men’s and women’s basketball programs at Duke and UNC, as well as football, men’s and women’s basketball and Olympic sports at Oregon. Edward Jones will exclusively be the Official Wealth Management Partner of Duke Basketball, UNC Basketball and Oregon Athletics, positioning the firm prominently within some of the most passionate and visible college sports communities in the country.

“College sports represent experiences and traditions that bring families and communities together across generations,” said Hema Widhani, Principal and Chief Brand, Experience and Marketing Officer at Edward Jones. “By showing up in these moments that families and friends share year after year, we’re strengthening connections to our brand and our aspiration to help more people achieve what matters most to them.”

The collaboration between Edward Jones and these college athletics programs was developed by Learfield’s corporate partnership team.

“College sports fuel the most passionate fans in the country, uniting communities through incredible experiences year-round,” said Bill Hirsh, Senior Vice President of Corporate Partnerships at Learfield. “Like these schools, Edward Jones is steeped in tradition and excellence, providing personalized advice and guidance to fans and supporting student-athletes.”

The sponsorships also reflect Edward Jones’ purpose-driven approach, including a focus on strengthening financial education. Each sponsorship will feature financial education workshops for students and student-athletes, helping equip them with the tools and knowledge to build strong financial futures.

Additional details about specific events, activations and financial education programming will be shared later this year.

Learfield Sports, LLC, Duke University, University of North Carolina at Chapel Hill, and the University of Oregon are not current clients of Edward Jones. These entities were compensated for these endorsements. For more information, visit www.edwardjones.com/us-en/sponsorships/disclosures.

About Edward Jones 

Edward Jones is a leading financial services firm serving clients across North America, with operations in the United States and Canada. It ranked No. 1 for advised investor satisfaction among 23 wealth management firms in the JD Power 2026 U.S. Investor Satisfaction Study*. More than 20,000 financial advisors serve over 9 million clients, with $2.4 trillion in client assets under care as of March 27, 2026. Edward Jones' purpose is to partner for positive impact to improve the lives of its clients and colleagues, and together, better our communities and society. Through the dedication of the firm's approximately 55,000 associates and our branch presence in 68% of U.S. counties and all Canadian provinces, Edward Jones is committed to helping improve the financial fulfillment for tens of millions of long-term investors across North America by providing comprehensive, personalized planning and professional advice. The Edward Jones website is at www.edwardjones.com, and its recruiting website is www.careers.edwardjones.com. Member SIPC.

*2026 JD Power U.S. Full Service Investor Satisfaction Study among Wealth Management Firms for Advised Investor Satisfaction, published March 2026, data as of January 2026. Compensation provided for using, not obtaining, the ranking.

Membership: Member SIPC

About Learfield 

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.