Big 12 Conference® Disclosure
Effective as of October 1, 2026 Edward D. Jones & Co., L.P. (“Edward Jones”) and The Big 12 Conference, Inc. d/b/a Big 12 Enterprises (“Big 12”) entered into a sponsorship agreement wherein Edward Jones is the recipient of certain promotional rights, including but not limited to designation as the “Official Wealth Management Partner of the Big 12 Conference” and exclusive sponsorship rights within the financial advisory and wealth management category. Edward Jones also receives additional sponsorship benefits, including designation as Title Partner of the Big 12 Football Championship Game, use of certain Big 12 intellectual property and logos in approved marketing materials, advertising placements at Big 12 football, basketball and Olympic championship events, digital and social media exposure, branded content opportunities, educational programming opportunities, scholarship program activation rights and hospitality benefits.
The Big 12 Conference, Inc. is not a current client of Edward Jones. Edward Jones pays the Big 12 Conference, Inc. a flat fee for these rights and benefits.
Learfield, Duke, UNC and University of Oregon Disclosures
Effective as of July 1, 2026, Edward Jones & Co., L.P. (“Edward Jones”) entered into a marketing and sponsorship agreement with Learfield Sports, LLC (“Learfield”), as the designated multimedia rights holder for Duke University, the University of North Carolina at Chapel Hill, and the University of Oregon athletics programs. Under the agreement, Edward Jones receives certain promotional rights and sponsorship benefits, including designation as the “Official Wealth Management Partner of Duke Basketball,” the “Official Wealth Management Partner of Carolina Basketball,” and the “Official Wealth Management Partner of Oregon Athletics,” as applicable. Edward Jones also receives additional sponsorship benefits, including use of university trademarks and logos, advertising placements during athletic broadcasts, in-venue signage, social media integrations, digital advertising campaigns, game sponsorships, hospitality benefits, financial literacy event opportunities, and certain student-athlete NIL activation rights.
As consideration for these sponsorship rights and benefits, Edward Jones is obligated to pay Learfield Sports, LLC sponsorship fees totaling $33,979,532 over the initial four-year term of the agreement (July 1, 2026 through June 30, 2030), payable in installments pursuant to the agreement. If the parties mutually exercise the extension option for the 2030–2031 contract year, Edward Jones would pay an additional $9,122,386, bringing the total potential sponsorship fees under the agreement to $43,101,918.
Learfield Sports, LLC, Duke University, University of North Carolina at Chapel Hill, and the University of Oregon are not current clients of Edward Jones. These entities were compensated for this endorsement. To the extent any university, athletic department, student-athlete, coach, broadcaster, or other person provides an endorsement or testimonial concerning Edward Jones, its financial advisors, or its investment advisory services in connection with this sponsorship, such endorsement or testimonial is compensated through the sponsorship arrangement described above.
Important information:
Edward Jones, its employees and financial advisors cannot provide tax or legal advice. You should consult your attorney or qualified tax advisor regarding your situation.