Sponsorship Information

More details about Edward Jones and its sponsorship partners

The Big 12 Conference Disclosures

Effective as of October 17, 2025, Edward D. Jones & Co., L.P. (“Edward Jones”) and The Big 12 Conference, Inc. (“Big 12”) entered into a sponsorship agreement wherein Edward Jones is the recipient of certain promotional rights, including but not limited to designation as the Title Partner of the 2025 Big 12 Football Championship Game and use of the composite logo “Edward Jones Big 12 Football Championship.” Edward Jones also receives additional sponsorship benefits, including designation as “official partner,” advertising placements during televised broadcasts, signage and PA reads at Big 12 athletic events, digital and social media exposure, and hospitality access.

As consideration for these sponsorship rights and benefits, Edward Jones is obligated to pay the Big 12 a total fee of $2,500,000, due in a single installment on December 1, 2025. The Big 12 Conference, Inc. is not a current client of Edward Jones. The Big 12 Conference, Inc. was compensated for this endorsement.

Learfield, Duke, UNC and University of Oregon Disclosures

Effective as of July 1, 2026, Edward Jones & Co., L.P. (“Edward Jones”) entered into a marketing and sponsorship agreement with Learfield Sports, LLC (“Learfield”), as the designated multimedia rights holder for Duke University, the University of North Carolina at Chapel Hill, and the University of Oregon athletics programs. Under the agreement, Edward Jones receives certain promotional rights and sponsorship benefits, including designation as the “Official Wealth Management Partner of Duke Basketball,” the “Official Wealth Management Partner of Carolina Basketball,” and the “Official Wealth Management Partner of Oregon Athletics,” as applicable. Edward Jones also receives additional sponsorship benefits, including use of university trademarks and logos, advertising placements during athletic broadcasts, in-venue signage, social media integrations, digital advertising campaigns, game sponsorships, hospitality benefits, financial literacy event opportunities, and certain student-athlete NIL activation rights.

As consideration for these sponsorship rights and benefits, Edward Jones is obligated to pay Learfield Sports, LLC sponsorship fees totaling $33,979,532 over the initial four-year term of the agreement (July 1, 2026 through June 30, 2030), payable in installments pursuant to the agreement. If the parties mutually exercise the extension option for the 2030–2031 contract year, Edward Jones would pay an additional $9,122,386, bringing the total potential sponsorship fees under the agreement to $43,101,918.

Learfield Sports, LLC, Duke University, University of North Carolina at Chapel Hill, and the University of Oregon are not current clients of Edward Jones. These entities were compensated for this endorsement. To the extent any university, athletic department, student-athlete, coach, broadcaster, or other person provides an endorsement or testimonial concerning Edward Jones, its financial advisors, or its investment advisory services in connection with this sponsorship, such endorsement or testimonial is compensated through the sponsorship arrangement described above.

St. Louis Cardinals

Effective as of April 1, 2024, Edward D. Jones & Co., L.P. (“Edward Jones”) and the St. Louis Cardinals, LLC (“St. Louis Cardinals”) entered into an agreement, renewing the existing sponsorship arrangement for an additional ten‑year term through January 31, 2034. Under this agreement, Edward Jones receives various sponsorship and promotional rights.

These sponsorship rights include, but are not limited to:

  • Exclusive and presenting sponsorship of the St. Louis Cardinals Hall of Fame.
  • Brand visibility across multiple stadium and media assets.
  • Media rights, including TV commercials during spring training and regular-season broadcasts, radio commercials and in‑game live‑reads, and drop‑in broadcast spots.
  • Hospitality benefits.
  • Digital and social media promotion, including website presence, social media exposure, email blasts, and digital banner advertisements.
  • Exclusive media backdrop rights, making Edward Jones the sole sponsor appearing on the backdrop used for pre‑ and post‑game press conferences.
  • Cardinals Hall of Fame–specific promotions, including gameday magazine promotions, event activations, and VIP seating.
  • “Big Brothers Big Sisters (BBBS) Night at the Ballpark” annual event sponsorship.
  • Presenting sponsorship of the Final Home Game National Anthem tradition.

As consideration for these sponsorship rights and benefits, Edward Jones is obligated to pay the St. Louis Cardinals a total of $8,949,523 over the ten‑year term of the agreement, with annual payments beginning at $875,000 in Year 1 and increasing incrementally through Year 10.

The St. Louis Cardinals are not a current client of Edward Jones. The St. Louis Cardinals were compensated for this endorsement