2026 Sponsorships
St. Louis Cardinals
Effective as of April 1, 2024, Edward D. Jones & Co., L.P. (“Edward Jones”) and the St. Louis Cardinals, LLC (“St. Louis Cardinals”) entered into an agreement, renewing the existing sponsorship arrangement for an additional ten year term through January 31, 2034. Under this agreement, Edward Jones receives various sponsorship and promotional rights.
These sponsorship rights include, but are not limited to:
- Exclusive and presenting sponsorship of the St. Louis Cardinals Hall of Fame.
- Brand visibility across multiple stadium and media assets.
- Media rights, including TV commercials during spring training and regular-season broadcasts, radio commercials and in game live reads, and drop in broadcast spots.
- Hospitality benefits.
- Digital and social media promotion, including website presence, social media exposure, email blasts, and digital banner advertisements.
- Exclusive media backdrop rights, making Edward Jones the sole sponsor appearing on the backdrop used for pre and post game press conferences.
- Cardinals Hall of Fame–specific promotions, including gameday magazine promotions, event activations, and VIP seating.
- “Big Brothers Big Sisters (BBBS) Night at the Ballpark” annual event sponsorship.
- Presenting sponsorship of the Final Home Game National Anthem tradition.
As consideration for these sponsorship rights and benefits, Edward Jones is obligated to pay the St. Louis Cardinals a total of $8,949,523 over the ten year term of the agreement, with annual payments beginning at $875,000 in Year 1 and increasing incrementally through Year 10.
The St. Louis Cardinals are not a current client of Edward Jones.
The St. Louis Cardinals were compensated for this endorsement