Toni Straughen

As a financial advisor, I get the opportunity to change the lives of the people I meet. My passion for work derives from being raised by a single mother that taught me the value of a dollar – whether that means earning it, spending it or saving it. Seeing the challenges my mother experienced as a young widow, a mother and as an entrepreneur sheds light on why I am passionate to advocate for women in particular to be more involved in their finances.

Being client-centric has always been a top priority throughout my professional career. Prior to becoming a financial advisor, I had 20 years’ experience in the credit union industry, where building relationships and finding solutions to help individuals and business owners achieve their financial goals is what brought me the most satisfaction.

Today, I am intentional in helping women build, protect, organize and transfer their wealth. I do so by asking the difficult questions, providing education and financial guidance in a welcoming environment. I am seeking those who value professional advice and a trusting, lifelong partnership.

I am an active advocate for our Gaylord Area Chamber of Commerce. Currently, I serve as a board member of the chamber, a chamber ambassador and a 2021 Leadership Otsego County graduate. I am an ambassador for 100 Women Who Care and had the opportunity to be a server for the 2021 United Way Power of the Purse.

Helping our Northern Michigan community grow and prosper is important to me. As a financial advisor, I am able to contribute to our community’s financial health, one client at a time.

To relax, I enjoy traveling, reading, exploring our growing wine region, yoga, music and spending time with family and friends, including my black lab, Lennon.