I have served the Arkansas Valley in one capacity or another at Edward Jones for nearly 30 years. I began my path of service in 1993 as a branch office administrator. In 2003, I transitioned to the role of financial advisor.
I hold a BS in applied management and received the Accredited Asset Management Specialist™ (AAMS™)* professional designation.
In our branch office, we work as a team to deliver outstanding service and care to our clients. We deepen client relationships by intentionally focusing on what is most important and asking more questions, showing our gratitude and caring for ourselves.
Our goal is to provide a holistic and complete client care experience with every client, every time. Whether they are navigating their retirement or just beginning to design their future, we are here to help.
*The College for Financial Planning awards the AAMS™ designation to individuals who successfully complete a 12-module professional education program, pass a final examination, commit to its code of ethics and agree to pursue continuing education.
Focus areas
- Retirement Income Strategies
- Wealth Strategies
- Retirement Savings Strategies
- Insurance & Annuities
- Estate & Legacy Strategies
- Business Retirement Plans
Focus Areas
- Retirement Income Strategies
- Wealth Strategies
- Retirement Savings Strategies
- Insurance & Annuities
- Estate & Legacy Strategies
- Business Retirement Plans
My Personal Interests
- Camping
- Bird Watching
- Crocheting/Knitting
- Crafts
- Woodworking
Personal Interests
- Camping
- Bird Watching
- Crocheting/Knitting
- Crafts
- Woodworking
Office Information
Office Address
21 W 2nd StreetLa Junta, CO 81050 opens in a new window
Mailing Address
Po Box 879La Junta, CO 81050
Phone Number
Toni Madrid at (719) 384-5478Branch Team
- Ronda Yochum
- Branch Office Administrator
Branch Team
Hours
Weekday | Availability |
---|---|
Mon | 08:00AM - 04:30PM |
Monday | 08:00AM - 04:30PM |
Tue | 08:00AM - 04:30PM |
Tuesday | 08:00AM - 04:30PM |
Wed | 08:00AM - 04:30PM |
Wednesday | 08:00AM - 04:30PM |
Thu | 08:00AM - 04:30PM |
Thursday | 08:00AM - 04:30PM |
Fri | 08:00AM - 04:30PM |
Friday | 08:00AM - 04:30PM |
Sat | By Appointment Only |
Saturday | By Appointment Only |
Sun | Closed |
Sunday | Closed |
Office Hours
Weekday | Availability |
---|---|
Mon | 08:00AM - 04:30PM |
Monday | 08:00AM - 04:30PM |
Tue | 08:00AM - 04:30PM |
Tuesday | 08:00AM - 04:30PM |
Wed | 08:00AM - 04:30PM |
Wednesday | 08:00AM - 04:30PM |
Thu | 08:00AM - 04:30PM |
Thursday | 08:00AM - 04:30PM |
Fri | 08:00AM - 04:30PM |
Friday | 08:00AM - 04:30PM |
Sat | By Appointment Only |
Saturday | By Appointment Only |
Sun | Closed |
Sunday | Closed |
Branch Team
- Ronda Yochum
- Branch Office Administrator
Branch Team
More to explore

Find your financial starting point
Planning your financial future? Our Starting Point tool can help you take the first steps.
Learn More
What are your priorities?
Need help determining what your financial priorities are? The "My Priorities" quiz can help. It's an important step in building a comprehensive financial strategy.
Take the My Priorities quiz
Weekly market wrap
A summary of last week's market highlights and economic news.
Learn More