Jeffery L Ritchey

My wife, Debbie, and I have made Southwest Volusia County our home for the last 35 years, raising our two children, Greg and Lisa, here. Now as adults, Greg lives in Deland and is in technology consulting, and Lisa works in the entertainment industry and lives in Los Angeles, CA. We love the outdoors and spend much of our free time either traveling or enjoying the many beautiful areas of natural, unspoiled Florida.

Serving in the community is very important and fulfilling to me. I serve on the Florida Hospital Fish Memorial board of trustees. I am also a member of Deland Area Chamber and a past president. Debbie and I are very passionate about fighting Alzheimer’s and are active in raising awareness and funding for the Alzheimer’s Association.

I joined Edward Jones as a financial advisor in 2000 and opened the firm’s second branch office in West Volusia County. Since joining Edward Jones, I have served in numerous leadership roles. In October 2015, I was asked to serve as the regional leader for the Greater Metro Orlando area and became responsible for 75 branch teams. I was named a principal in the firm in January 2018.

My branch team, Lisa Bass and Susan Malyszka, and I focus on utilizing the financial planning process in order to provide tailored solutions for families to achieve their life goals financially. I earned the CFP® professional certification in 2005 and my financial planning certification from Florida State University. We love calling Central Florida “home,” and it is a privilege to serve in our community.