Behind the scenes: "Let's find your rich™" campaign

Video Transcript

“We're coming in hot...literally.” “One! Two! Three!”

When Edward Jones launched “Let's find your rich,” we did it with real stories from real people. “This is going to be exciting for you.”

So, what's next? Let's keep a good thing going.

“And one, two, three, go, everybody.” “Ready to have some fun today?” “Yeah!”

No professional actors. Just real people doing what makes life rich.

Like Kwamee, who never stops making time in his grown-up life to act like a kid with his high school friends.

And Randy and his daughter. “There's going to be a nice spot.” who found that getting knee-deep in nature brings them even closer. “It's nice to have a chunk of time
to be outside and spend time with my dad, all by ourselves.”

And Kinsley, who was just as excited about hockey as her parents were. *Crowd cheers*

And Chris, neighborhood barber and ally in his dad's battle with cancer. Usually, Chris drives two hours to give him a haircut at home, but we brought dad in for a special appointment. “I was going to say, you're going to take a little off the top, or what are you going to do here?” “Well, there's not much to take off the top.” Without saying a lot, a lot was said. “Good to be here in your good care.”

Real people. “Grandma’s going to pick you up at music tonight.”

Their real families.

Their beautiful lives. “You like it?” “Wow!” “It looks so good!”

It’s our privilege to get to serve clients like this every day. And if that isn't rich, I don't know what is.

Let’s find your rich. Edward Jones