Rob Shoup

Growing up in Onida, SD really engrained the values of hard work, honesty, generosity, a sense of community and ethics that I have carried with me throughout my life and into my career. Along with my wife, Nikki, a physical therapist, and our daughters, Hadley (6), Hayden (4) and Brynlee(2), I am proud to call South Dakota our home and we are grateful to be surrounded by Midwestern families who share similar values and interests. Nikki and I are blessed to have a child with Down syndrome which has made me very passionate about staying connected and working with families and associations that share similar special needs interests. I enjoy traveling, sports, hunting, fishing, camping, cooking, music, exercise and spending time with my family.

As an Edward Jones financial advisor, I believe it’s important to invest my time in understanding your specific financial situation, long-term goals and comfort with risk before creating any type of investment strategy. With this information in mind, it’s my job to work in conjunction with your accounting and legal team to develop a customized financial strategy to help you and your family organize, grow, protect and transfer your wealth according to the overall strategy.

My inspiration for being a financial advisor is driven by the gratification I feel when I can help my clients achieve their short- and long-term goals. Whether that is putting money to work for your retirement goals, children's education or estate considerations, or ensuring you are adequately protected in the case of an unexpected event, I take pride in partnering with my clients to help them achieve these goals.