Luis C Novo

Being cared for, in my opinion, is a scarcity in today's world. As a financial professional and human being, I realized that the most important tool to help people is to truly care for them. That is my business model and mindset in life. I find it very rewarding to be able to set a strategy in motion to help clients achieve their financial goals.

I immigrated to the U.S. from Cuba, and after living in Miami for 10 years, I moved to Chicago where I have my home. I believe in working hard to achieve the future you want. As an Edward Jones financial advisor, I believe it’s important to invest my time to understand what you’re working toward, before you invest your money. It's also important to understand the level of risk you're comfortable accepting when investing, so we can balance it with the steps necessary to reach your financial goals.

Whether you're planning for retirement, saving for college for children or grandchildren, or just trying to protect the financial future of the ones you care for the most, we can work together to develop specific strategies to help you achieve your goals. We can also monitor your progress to help make sure you stay on track or determine if any adjustments need to be made. Throughout it all, I am dedicated to providing you with top-notch client service.

On a personal note, one of my favorite things to do in Chicago is to go running on the lake front and explore the city restaurants. I am a part of the LGBTQ community and it is a passion of mine to be able to work within it. I am also looking to adopt a rescue puppy in the coming month – more to come on that. And of course, I enjoy visiting my family in Miami, especially during the Chicago winters.