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Tim Rea is chief marketing officer of Edward Jones. In this role, he leads the firm’s client insight, attraction and experience teams in addition to the firm’s marketing and advertising, branding, reputation management and internal communications.
With a focus on keeping the client at the heart of the firm’s mission, Tim applies 30 years of multi-industry leadership experience and marketing expertise to help the firm become the first choice of serious, long-term individual investors.
He previously served as the executive vice president and chief marketing officer for Office Depot Inc., senior vice president of brand marketing for Darden Restaurants, and had increasing brand management leadership positions at Hershey Foods Inc. and the Procter & Gamble Co. Prior to working in the private sector, Tim served as a Captain in the United States Army.
Tim brings an experienced business leader perspective to the senior leadership governing groups he has been appointed to, including the firm’s Management Committee and Client Strategies Leadership Team. From leading a $1 billion profit and loss, managing a $16 billion merger and leading several Marketing team transformations, Tim infuses a broad business perspective and contemporary non-financial industry experience to the strategic work of the firm.
A native of Boiling Springs, Penn., Tim values continuous personal learning and development. He earned a bachelor’s degree in economics from Harvard University and master’s degrees in economics and public administration from the University of Texas at El Paso. In addition to holding the AAMS® designation, he is a graduate of the Securities Industry Institute at the University of Pennsylvania’s Wharton Business School.
Tim looks to positively impact both the broader marketing and St. Louis communities. He chairs the Global Retail Marketing Association’s advisory board for Financial and Insurance Services. He also serves on the St. Louis American Heart Association board of directors and is on the Executive Board of the Harvard Club of St. Louis.
Tim and his wife, Elizabeth, are the parents of two daughters, Allison and Abigail.