Investors rank Edward Jones as a top full-service investment firm in providing clarity about fees as well as unbiased and understandable advice and service for investors, according to research firm Hearts & Wallets.
The study, which ranked 24 financial firms based on more than 10 different attributes that investors deemed most important, found that Edward Jones outperformed across nearly all attributes, including the top three: "fees clear and understandable"; "unbiased, puts my interests first"; and, "explains things in understandable terms."
"This is a wonderful validation of how we strive to deliver the experience valued by our clients," said Edward Jones Managing Partner Jim Weddle. "These findings demonstrate that our clients trust us to understand their individual financial needs and to keep their best interests first as we help them achieve their financial goals."
Edward Jones also received high rankings for attributes specifically important to customers of full service firms including, "has made me money," "knowledgeable, timely and tactical investment ideas," and "well trained staff."
Hearts & Wallets conducted its Wants & Pricing: What Investors Buy & Competitive Ratings study, of 5,000 US households to analyze attitudes and behaviors of investor life stages from age 21 through post-retirement age.
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