Investment Philosophy

With tens of thousands of companies to cover, how does Edward Jones determine which stocks to follow and recommend to individual investors? As a general rule, we follow what are considered "blue chip" companies. Before we issue an opinion on a stock - Buy, Hold or Sell - we could research the company for months or even years. We aren't swayed by fads or short-term results, and you shouldn't be either.

Read more about our approach to research.