When We Say No

No one likes to hear the word "no." But at Edward Jones, we're not afraid to say it if it means helping to protect your financial security. When might we say no to our clients?

Penny Stocks, Options & Commodities
Quick-and easy-get-rich schemes are rarely that, even if they're packaged as "hot" stocks, options or commodities. Instead of gambling with these high-risk vehicles, our goal is to invest in quality investments and hold them for the long haul.

Young, Unproven Companies
Our research analysts look for companies that have some experience under their belt - typically at least 10 years of operating history. Not the newest, hottest stock that everyone is talking about. Stable companies with proven track records are the ones that we feel most confident recommending to our clients.

Timing the Market
Unlike many firms in our industry, we discourage frequent trading, because the rewards rarely exceed the risks. Some firms make it sound easy. Actually, it's not. By trying to time the market to make a fast buck, you're gambling, not investing.

Online Trading
We want you to invest, not trade. Online trading encourages rash decision making, and we believe investing is something you should think about longer than the time it takes to push the send button. We also think it's important to talk to a trained and experienced professional about your choices and strategy - which is exactly what we're here for.