Our Principles

Let's be honest. Most big investment firms seem exactly alike, selling the same investments and making the same promises. You might look at Edward Jones and see just another company, but we believe we're different from the inside out.

At Edward Jones, we're guided by a set of long-standing principles. We serve individual investors, like you. We opt for proven, long-term investing strategies instead of the latest investment fads. And, while we share information on our Web site, we believe it's more important to provide personalized attention and build relationships face to face in our local, community-based offices.

To learn more about how we do business, choose from the following:

Our Core Principles
We've done business a certain way for many decades. Learn what's behind our investment philosophy.

When We Say No
Our long-term, buy-and-hold investment philosophy isn't for everyone. See who we say "no" to and why that's okay with us.

Investments We Don't Sell
We don't take unnecessary risks, and we don't recommend that you do either. Here's why.

Why We Ignore Fads in Investing
We believe in the old-fashioned approach to investing. It's not that we don't know what's new and hot - we do. We just don't care. Read why.

The Benefits of Investing Consistently
Every little bit helps when you are working toward a goal. It's even more important when pursuing financial goals. Learn why.

Investment Policy Advisory Committee
Focused on identifying opportunity and risk, this team of experts provides high level analysis based on economic and market conditions. Meet them here.