Stock Focus List

When looking at our Stock Focus List (formerly named Model Stock Portfolio), you'll realize that our recommendations are focused on companies in industries that we believe have the best potential for long-term competitive returns.

The 50 or so stocks that make up the Stock Focus List have certain characteristics and values that we believe will help you build wealth over time. These characteristics include:

Industry Leader
If a company isn't one of the leaders in its industry, it should offer other competitive strengths that would allow it to sustain long-term profitability.

Shareholder-focused Management
We look for companies that earn attractive or improving returns on invested capital. You'll notice that many companies on our Stock Focus List have a history of paying and increasing their dividends.

Attractive Industries
The company should be in an industry where the nature of the business is attractive. Unattractive industries may depend on a fast-growing economy or be very competitive.

Strong Finances
We believe our Stock Focus List companies are financially strong and have demonstrated consistent growth in earnings and dividends.

Past performance is no guarantee of future results. We believe in investing in companies with the aforementioned characteristics is the best way for individuals to invest in common stocks over the long haul.
Source: Edward Jones

Talk to a financial advisor about our Stock Focus List and whether it is appropriate for your investment needs.