Our Approach to Research

At Edward Jones, we are committed to a long-term investment philosophy that emphasises quality and diversification. We do business this way because years of experience have convinced us it's one of the best ways to help you achieve your goals. Our research department uses this philosophy as a guideline when recommending individual stocks.

To learn more about the way we research the companies we recommend to our investors, take a look:

What We Cover
Many investors want to buy a share if it's a hot IPO, if it's been featured in the news lately or if its price has shot up rapidly in the past few months. Because Edward Jones does business differently, we view these as warning signs, not buying signs.

Our Research Team
Our research analysts have diverse financial and industry backgrounds that help them better understand the companies within the sectors that they follow.

Recommended Individual Shares
Our buy-rated shares include what we believe are the best companies in their respective industries. We recommend that investing in nine industries, rather than just focusing on one or two, is the best way to help build a strong diversified investment portfolio.

Our investment philosophy cannot guarantee a positive return as stocks are subject to market risks, including the potential loss of principal.