Rules of the Road

Improve your financial future by following some basic rules about investing.

Back to Basics

For many years, Edward Jones has been helping individuals invest for financial security. In that time, we've met more than a few investors looking for the secret to overnight success in the stock market. As far as we've been able to tell, if there is such a secret, it's been very well kept. Most individual investors make their money over time, not overnight.

"Rules of the Road"

While their individual strategies may differ according to their personal needs, the successful investors we have known seem to follow the same set of guidelines. We call them the "Rules of the Road."

As is often true in life, the rules are simple but not always easy to follow. We hope they will be helpful to you as you consider your own investment decisions.

Rule #1Develop a Strategy
Rule #2Stick With Quality
Rule #3Diversify
Rule #4Invest for the Long Term
Rule #5Address Mistakes Quickly
Rule #6Understand Risk, and Take Steps to Help Reduce It
Rule #7It's Not Just What You Make, It's What You Keep
Rule #8Quality Stocks Have Historically Outperformed Quality Bonds
Rule #9Focus on What You Can Control
Rule #10Review Your Strategy Regularly

When you're traveling, false starts and wrong turns can cost you precious time. When you're investing, they'll cost you a great deal more than that.

For more information, contact your local Edward Jones financial advisor*.


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