Big 12 and your big goals: Count us in

Our 20,000+ financial advisors are here to help you find what makes your life feel rich and build financial game plans to help you get there. We're proud to be the official wealth management partner of the Big 12 Conference.

Explore Our Approach
Football players wearing gold helmets huddle together in a rallying moment.

What are the moments that make you feel rich?

Maybe it's sitting on the 50-yard line or finding the perfect tailgate spot with the people who matter most. The key to being rich is knowing what counts.

At Edward Jones, we believe that what counts is having the right people on your team.

For more than 100 years, we've been helping clients like you find what makes them feel rich, and now we employ the most CERTIFIED FINANCIAL PLANNER® professionals in wealth management. 1

Why partner with an Edward Jones financial advisor?

We work with you to build a custom investment strategy that fits your unique goals and circumstances to help you turn your ideal future into a reality. You'll build a 1:1 connection with your dedicated financial advisor and have the tools to see where you stand in your financial journey.

  • Personalized long-term financial strategy

  • Unique data-driven insights

  • 1:1 service from your dedicated advisor

Like the storied universities that make up the Big 12, Edward Jones has its own traditions: 

  • Helping families transfer wealth from one generation to the next.
  • Learning what drives you and understanding your priorities.
  • Making custom financial plans that can help you turn "what-ifs" into what is.
  • Helping you stay on track, no matter what life brings.

We know that when a moment counts, what counts the most is having the right people on your team. Connect with one of our 20,000+ financial advisors today.

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Let's find your rich

The key to being rich is knowing what counts — and it's more than just money. At Edward Jones, we help our clients to plan and enjoy a life they love.

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Important information:

Effective as of October 17, 2025, Edward D. Jones & Co., L.P. (“Edward Jones”) and The Big 12 Conference, Inc. (“Big 12”) entered into a sponsorship agreement wherein Edward Jones is the recipient of certain promotional rights, including but not limited to designation as the Title Partner of the 2025 Big 12 Football Championship Game and use of the composite logo “Edward Jones Big 12 Football Championship.” Edward Jones also receives additional sponsorship benefits, including designation as “official partner,” advertising placements during televised broadcasts, signage and PA reads at Big 12 athletic events, digital and social media exposure, and hospitality access.

As consideration for these sponsorship rights and benefits, Edward Jones is obligated to pay the Big 12 a total fee of $2,500,000, due in a single installment on December 1, 2025. The Big 12 Conference, Inc. is not a current client of Edward Jones. The Big 12 Conference, Inc. was compensated for this endorsement.

Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization’s initial and ongoing certification requirements to use the certification marks.

1  Edward Jones is No. 1 in CERTIFIED FINANCIAL PLANNER® or CFP® certification and surpassed 5,000 colleagues obtaining the certification as of April 24, 2025.

The Big 12 Conference, Inc. is not a current client of Edward Jones. The Big 12 Conference, Inc. was compensated for this endorsement. For more information, visit edwardjones.com/Big12